The mission of the "Consumer Freedom Alliance" is to be a grass-roots organization that works for the benefit of all consumers to help expand everyone's health, safety and financial freedom.  To that end, we strive to deliver the best consumer tips, clearly explained so everyone can get the greatest benefit possible and live their lives to the fullest.  We are bound together by our mutual dedication to seven bedrock principles:

The Unbiased Truth.  Our editorial standards are constituted in such a way as to deliver proven truth.  Money to support the CFA will only be accepted in ways that do not bias our mission to serve consumers. Consumer Value, Positive Values.  We provide the best consumerwise tips available so you'll receive very high value in return for your time spent here.  And we are also about universal values such as truth, freedom and conservation. Plain Speaking.  Our descriptions are always clear and concise, so you'll gain the maximum benefit from reading our tips and have all possible free time left.  Other sites sometimes provide information to the point of overload; ours will give you what you need to know, with links to articles where you can learn more if you wish. A Consumer Community.  The Consumer Freedom Alliance was founded and built from the ground up by consumer advocates for consumers.  There is always courteous customer service for our members. Individualized Content.  We give consumers ways to customize our web pages to their own needs, such as printable interactive tipsheets. Entertaining Our Guests.  Perhaps surprisingly for a consumer site, we believe that if you're going to visit us, we should provide entertainment to make it a happy journey!  You'll be amused with good humor, delighted with beautiful design, and inspired by the wisdom of the ages. Your Vigilant Watchdog!  We constantly monitor news sites and consumer publications to keep you updated with important news covering crucial topics such as careers, credit, health care, homes, the Internet, investing, safety, shopping, taxes, thrift and utilities.