10Life Insurance Ratings
10Life performs quantitative research on insurance products. Our actuaries break down complex products into simple product ratings based on what matter the most to consumers. Insurance products are rated as 5 Star, 4 Star, 3 Star and Unrated. 10Life puts consumers’ interests first. Through insurance ratings we can help consumers choose insurance products, thereby promoting insurance companies to launch better products to enhance the value for consumers.
What Matters to Consumers
Coverage
Payout of specific cases
For most people, the purpose for purchasing insurance is risk transfer. With 10Life, users can understand the main coverage areas of different insurance product types.
  • Whole Life Savings Insurance: Death Benefit, Guaranteed Return, Expected Return
  • Critical Illness Insurance: The payout to be received if the insured person is diagnosed with one of the specified illnesses.
  • Medical Coverage: The medical expenses to be covered if the insured person is hospitalised.
Premium (Value)
The relations of price and coverage
Is a product with high coverage always good? Imagine there is a product with twice the coverage compared to others but costs 5 times more, is it good value? As most insurance products are long term in nature, it is important to consider the premiums (i.e. how much you pay). 10Life compares the coverage amount with the premiums to measure the value of the product.
Terms (Provisions)
Terms affecting claims
After paying the premiums for the coverage you want, the insured event must satisfy the terms of the insurance policy before a successful claim can be made. 10Life compares the terms and provisions of each product with consultation from insurance industry experts and medical specialists to find out terms that are less favorable to the policyholders. This includes any definitions, exclusions and other terms that may reduce the chance of a successful claim.
Coverage
Payout of specific cases
For most people, the purpose for purchasing insurance is risk transfer. With 10Life, users can understand the main coverage areas of different insurance product types.
  • Whole Life Savings Insurance: Death Benefit, Guaranteed Return, Expected Return
  • Critical Illness Insurance: The payout to be received if the insured person is diagnosed with one of the specified illnesses.
  • Medical Coverage: The medical expenses to be covered if the insured person is hospitalised.
Premium (Value)
The relations of price and coverage
Is a product with high coverage always good? Imagine there is a product with twice the coverage compared to others but costs 5 times more, is it good value? As most insurance products are long term in nature, it is important to consider the premiums (i.e. how much you pay). 10Life compares the coverage amount with the premiums to measure the value of the product.
Terms (Provisions)
Terms affecting claims
After paying the premiums for the coverage you want, the insured event must satisfy the terms of the insurance policy before a successful claim can be made. 10Life compares the terms and provisions of each product with consultation from insurance industry experts and medical specialists to find out terms that are less favorable to the policyholders. This includes any definitions, exclusions and other terms that may reduce the chance of a successful claim.
10Life analyses product features and provides unbiased insurance product ratings based on objective data and calculations. 10Life Insurance Ratings are NOT influenced by commissions or referral fees from any insurance companies.
What Matters to Consumers
Coverage
Payout of specific cases
For most people, the purpose for purchasing insurance is risk transfer. With 10Life, users can understand the main coverage areas of different insurance product types.
  • Whole Life Savings Insurance: Death Benefit, Guaranteed Return, Expected Return
  • Critical Illness Insurance: The payout to be received if the insured person is diagnosed with one of the specified illnesses.
  • Medical Coverage: The medical expenses to be covered if the insured person is hospitalised.
Premium (Value)
The relations of price and coverage
Is a product with high coverage always good? Imagine there is a product with twice the coverage compared to others but costs 5 times more, is it good value? As most insurance products are long term in nature, it is important to consider the premiums (i.e. how much you pay). 10Life compares the coverage amount with the premiums to measure the value of the product.
Terms (Provisions)
Terms affecting claims
After paying the premiums for the coverage you want, the insured event must satisfy the terms of the insurance policy before a successful claim can be made. 10Life compares the terms and provisions of each product with consultation from insurance industry experts and medical specialists to find out terms that are less favorable to the policyholders. This includes any definitions, exclusions and other terms that may reduce the chance of a successful claim.
Coverage
Payout of specific cases
For most people, the purpose for purchasing insurance is risk transfer. With 10Life, users can understand the main coverage areas of different insurance product types.
  • Whole Life Savings Insurance: Death Benefit, Guaranteed Return, Expected Return
  • Critical Illness Insurance: The payout to be received if the insured person is diagnosed with one of the specified illnesses.
  • Medical Coverage: The medical expenses to be covered if the insured person is hospitalised.
Premium (Value)
The relations of price and coverage
Is a product with high coverage always good? Imagine there is a product with twice the coverage compared to others but costs 5 times more, is it good value? As most insurance products are long term in nature, it is important to consider the premiums (i.e. how much you pay). 10Life compares the coverage amount with the premiums to measure the value of the product.
Terms (Provisions)
Terms affecting claims
After paying the premiums for the coverage you want, the insured event must satisfy the terms of the insurance policy before a successful claim can be made. 10Life compares the terms and provisions of each product with consultation from insurance industry experts and medical specialists to find out terms that are less favorable to the policyholders. This includes any definitions, exclusions and other terms that may reduce the chance of a successful claim.
10Life analyses product features and provides unbiased insurance product ratings based on objective data and calculations. 10Life Insurance Ratings are NOT influenced by commissions or referral fees from any insurance companies.
Frequently Asked Questions
What is the purpose of 10Life Insurance Ratings?

Insurance products are complicated, with complex product details and terms. The marketing materials of insurance companies are sales focussed and lack standardised disclosures of important product information, making it difficult for consumers to compare products. 10Life sets a unified scoring standard to compare insurance products. The scores and rankings enhance the transparency in insurance, making it easier for consumers to compare products and make decisions.

How does 10Life collect insurance product information?

To cover as many products in the market as possible, 10Life collects product information from various sources, including but not limited to official websites of insurance companies, licensed insurance advisors (including agents and brokers) and directly from insurance companies.

What is the process of 10Life Insurance Ratings?

10Life regularly collects product information from the Hong Kong market, while some insurance companies provide us with new product information and product updates. 10Life actuaries then analyse the insurance products and produce the scores based on the specific scoring methodologies by product category. 10Life Insurance Ratings are published on the 10Life website and updated regularly for free access to consumers.

Are all factors important to consumers already reflected in the 10Life Insurance Ratings?

10Life rates insurance products based on factors that matter the most to the consumers. However, when choosing insurance products consumers need to consider many aspects. 10Life Insurance Ratings do not take into account unquantifiable factors such as brand preference, market share, reputation, service levels, ease of claims, etc.. In addition, the scores are based on generic cases which are for reference only, and individual consumer needs have not been considered.

Will the 10Life Scoring Methodologies change?

The 10Life scoring methodologies are publicly accessible on the 10Life website. 10Life actuaries review and update the methodologies regularly based on the relevant product features and overall market standards, to ensure the scores remain reasonable for the different product categories.

Are the product scores and rankings biased towards any insurance companies?

The 10Life product scoring process is professional and independent, without favouring any particular insurance companies. Insurance companies can understand the scoring methodologies and enhance their product standards accordingly to improve their product scores.

Can the 10Life product scores be compared directly?

For the same product category, 10Life product scores can be compared directly. For different product categories, due to differences in the scoring factors and calculation models, the scores cannot be compared directly.

Disclaimer
10Life strives to use unbiased scoring methodologies to compare insurance products. We obtain public information of insurance companies from different sources and apply data analytics to derive scores and ratings. The information for reference only and does not take into account your personal needs or constitute any sales advice. You should seek advice from licensed insurance advisors before purchasing insurance products. 10Life may review and revise the scoring methodologies regularly to enhance the product comparisons. If you have any enquiries or suggestions on our scoring methodologies, please email us at enquiries@10life.com
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