Superstar Boy Band Mirror Taking Over Insurance Commercials

Estimated reading time 4 minutes
05 Sep 2021
Superstar Boy Band Mirror Taking Over Insurance Commercials
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05 Sep 2021

Estimated reading time 4 minutes

MIRROR人氣勢如破竹,廣告鋪天蓋地,遍佈大街小巷。有報導更指,12位男神於近半年已拍超過150個廣告,攻佔全港各大代言!在街上,不時看到鏡粉爭相與偶像廣告打卡,難怪Facebook群組「我老婆嫁左比Mirror導致婚姻破裂關注組」內,不少「前夫」、「苦主」紛紛加入大吐苦水,甚至哀求花姐不要讓MIRROR接太多代言,否則將面臨破產危機。

6保險公司曾搵MIRROR成員拍廣告

MIRROR除了成為時尚用品、個人護理用品、支付工具、餐飲食肆等廣告寵兒外,亦獲保險公司垂青, 10Life發現12位MIRROR成員中,有9位今年曾參與6間保險公司的廣告(見表1),分別是AXA安盛、FWD富衛、HSBC Life滙豐保險、Manulife 宏利、Prudential 英國保誠、Sun Life 永明金融,產品涵蓋退休、儲蓄、自願醫保計劃(VHIS)等等。順帶一提,另一熱門組合ERROR的成員肥仔(梁業)及阿DEE(何啟華)亦有參與AXA安盛廣告。

此外,不得不提,FWD 富衛今年曾冠名贊助MIRROR演唱會——「FWD 富衛保險呈獻: MIRROR “ONE & ALL” LIVE 2021」。 

表1:2021年曾參與保險公司廣告的Mirror成員

AXA
安盛
FWD
富衛
HSBC Life
滙豐保險
Manulife
宏利
Prudential
英國保誠
Sun Life
永明金融
AK 江𤒹生 Y  
Alton 王智德 Y
Anson Lo 盧瀚霆 Y  
Edan 呂爵安 Y
 Frankie 陳瑞輝   Y
Ian 陳卓賢 Y
Jer 柳應廷 Y Y
Keung To姜濤     Y      
Lokman 楊樂文 Y
廣告連結 按此 按此 按此 按此 按此 按此 

註: 

  1. AXA安盛廣告其他參與者還包括ERROR的成員肥仔(梁業)和阿DEE(何啟華),以及森美。
  2. FWD富衛廣告其他參與者還包括Gin Lee、強尼 、Mike 曾比特、P1X3L和Kerryta。
  3. HSBC Life滙豐保險廣告「全民做兵」其他參與者還包括Kira 陳葦璇、Alina 李炘頤、彭秀慧。
  4. Manulife 宏利廣告其他參與者還包括吳君如。

至於其他保險公司亦不甘示弱,找來其他名星坐陣,例如AIA友邦找了影帝張家輝、球星碧咸。  

MIRROR效應 有助開拓年輕人市場

於「孖劇亭」角度,重金禮聘MIRROR成員或明星拍廣告,甚至擔任代言人,無疑是借助其人氣,加強產品或公司話題性,吸引市民支持,終於目標當然是增加銷售,將潛在客戶轉化為真實用家。再者,利用MIRROR作推廣,也可以改變品牌形象,令它變得緊貼潮流、活力,確實促進普羅大眾進一步留意保險產品,特別是年輕人市場。

關注產品是第一步,下一步便是了解產品。保險產品性質與一般消費品不同,某些產品(如醫療保險)結構上也較為複雜。10Life建議大家按個人需要,投保前貨比三家,利用《保險解碼器》讓您輕鬆比較產品,快速掌握產品特點,做個精明消費者:


保險公司既然大灑金錢,以新一代藝人作招徠,那銷售增長是否如願以償,還是適得其反?想知答案的話,便要密切留意10Life Blog,我們將會在未來文章跟大家討論!

註:以上資訊由10Life提供,更新至2021年9月8日,僅供參考,並不是銷售建議。

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