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【Mirror Fans Take Note】 Roundup of MIRROR Insurance Ads: Besides AK, Anson Lo, and Keung To, there are others too!
MIRROR's popularity is unstoppable, with advertisements flooding the streets and alleys of Hong Kong. Reports even suggest that the 12 heartthrobs have filmed over 150 advertisements in the past six months, dominating major endorsements across the city! On the streets, it’s common to see fans snapping photos with their idols’ billboards, which explains why the Facebook group “My Wife Married MIRROR Leading to Marriage Breakdown Concern Group” has seen an influx of “ex-husbands” and “victims” venting their frustrations. Some have even pleaded with manager Hana not to let MIRROR take on too many endorsements, fearing financial ruin.
6 Insurance Companies Have Hired MIRROR Members for Advertisements
MIRROR has not only become a favourite for advertisements of fashion items, personal care products, payment tools, and dining establishments but has also caught the attention of insurance companies. 10Life has found that out of the 12 MIRROR members, 9 have participated in advertisements for 6 insurance companies this year (see Table 1). These companies are AXA Hong Kong and Macau, FWD, HSBC Life, Manulife, Prudential, and Sun Life, with products covering retirement plans, savings, and Voluntary Health Insurance Schemes (VHIS), among others. Incidentally, members of another popular group, ERROR—namely Fatty (Leung Yip) and Dee (Ho Kai Wah)—have also featured in AXA Hong Kong and Macau advertisements.
Additionally, it’s worth noting that FWD sponsored MIRROR’s concert this year, titled “FWD Insurance Presents: MIRROR ‘ONE & ALL’ LIVE 2021”.
Table 1: MIRROR Members Who Participated in Insurance Company Advertisements in 2021
| AXA Hong Kong and Macau | FWD | HSBC Life | Manulife | Prudential | Sun Life | |
| AK 江𤒹生 | Y | |||||
| Alton 王智德 | Y | |||||
| Anson Lo 盧瀚霆 | Y | |||||
| Edan 呂爵安 | Y | |||||
| Frankie 陳瑞輝 | Y | |||||
| Ian 陳卓賢 | Y | |||||
| Jer 柳應廷 | Y | Y | ||||
| Keung To 姜濤 | Y | |||||
| Lokman 楊樂文 | Y | |||||
| Advertisement Links | Click Here | Click Here | Click Here | Click Here | Click Here | Click Here |
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Meanwhile, other insurance companies are not to be outdone, enlisting other celebrities for their campaigns. For instance, AIA has partnered with award-winning actor Tony Leung Chiu-wai and football star David Beckham.
MIRROR Effect Helps Tap into the Youth Market
From a marketing perspective, investing heavily in MIRROR members or celebrities for advertisements, or even appointing them as brand ambassadors, undoubtedly leverages their popularity to boost product or company visibility, attract public support, and ultimately drive sales by converting potential customers into actual users. Moreover, using MIRROR for promotions can refresh a brand’s image, making it appear trendy and vibrant, which indeed encourages the general public—especially the younger demographic—to take a closer look at insurance products.
Paying attention to products is the first step; the next is understanding them. Insurance products differ from typical consumer goods, with some (such as medical insurance) having more complex structures. 10Life recommends that individuals assess their personal needs and compare at least three options before purchasing. Use the Insurance Decoder to easily compare products and quickly grasp their features, becoming a savvy consumer:
- Compare Savings Insurance
- Compare Voluntary Health Insurance Schemes
Since insurance companies are investing heavily in featuring new-generation artists as their ambassadors, will the sales growth meet expectations, or could it backfire? To find out the answer, stay tuned to the 10Life Blog, where we will discuss this in future articles!
Note: The above information is provided by 10Life, updated as of 8 September 2021, and is for reference only. It does not constitute sales advice.
This English version of this article has been generated by machine translation powered by AI. It is provided solely for reference purposes. In the event of any discrepancy or inconsistency between this translation and the original Chinese version, the Chinese version shall prevail.
Last updated: 9 Apr 2026
10Life Editorial Team
Our team of professional content researchers focussing on insurance
10Life Editorial Team
Our team of professional content researchers focussing on insurance
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