Right Insurance. Fair Payout. 

Bring Fair Insurance to Life.

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Insurance can be the most complex financial product. We strive to make insurance simple and easy to understand, so consumers can be treated fairly and get the best coverage when they buy and claim.
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Dennis Lun
10Life Co-founder and CEO

Everyone deserves a 10/10 Life

10Life advocates against...

Products with 
hidden clauses


sales tactics


claim rejections

10Life strives to eliminate unfair insurance
Increase Insurance Transparency
Pioneering insurance product ratings in Hong Kong; revealing hidden clauses and promoting insurance companies to improve their products
Say No to Hard Sell
10Life’s insurance advisors are professionally trained to ensure all recommendations will always be in the customer's best interests​
Independent Claims Team
Claims ambassadors focussed on getting fair claims for the customer
Milestones since 2017
  • Revealed the vague coverage provisions of breast reconstruction in VHIS; led to revision by several insurance companies to include relevant surgeries into coverage
  • “Service Provider of the Year” by Asia Insurance Review
  • “Outstanding Insurance Comparison Platform” by ET Net
  • Raised $5 million USD Pre-A Series funding from local conglomerate 
  • Over 5 million accumulated users
  • Exposed gaps in VHIS, successfully raising the Food and Health Bureau's awareness to extend VHIS coverage to non-clinical cancer treatments (oral target therapy)
  • Raised $3 million USD of seed funding from Japan-listed company and Southeast Asian investors
  • Hong Kong ICT Awards FinTech Award (Banking, Insurance & Capital Market) Certificate of Merit
  • “Outstanding Insurance Information Online Platform” by ET Net
  • 10Life is founded
  • “Outstanding Insurance Product Decoder” by ET Net
Our Team
Our team of actuaries, data scientists, insurance advisors, medical and legal consultants apply professional knowledge to analyse insurance products from multiple angles. We strive to put consumers first so they can understand and get the right insurance.
Our Founders
Dennis Lun
Dennis Lun
10Life Co-founder and Group CEO

Graduated from the Wharton School of Business (MBA), Dennis possesses 20+ years of investment banking, strategy and insurance experience. He is responsible for using big data and technology to create the next generation insurance experience, enhance profitability and reduce cost. He has worked in the US, Greater China, India and SE Asia leading teams of over 200 people.

Thomson Ho
10Life Co-founder and Head of Business Development

Thomson has over 15 years experience with large insurers across various functions including corporate strategy, data analytics, claims system and digital sales development. He leads the technology and business development at 10Life with a mission to increase the quality and efficiency for insurers and consultants to service the customers.

Iris Lun
10Life Co-founder and Chief Actuary

Iris is a renowned actuary with over 20 years in the profession with leadership and board roles across multi-national insurance institutions. She leads the actuarial team at 10Life on research, product analytics and rating models. Her mission is to make insurance fair and transparent for consumers.

Chris Pun
10Life Co-founder and Chief Marketing Officer

Graduated with a degree in Journalism and Communication, Chris has over 15 years experience in branding, editorial and digital marketing in consumer products and tourism. She is responsible for making complex insurance information interesting and easy to understand. Her goal is to make 10Life into the leading brand for buying insurance.

Our Management
Sunny Chiu
Chief Executive, 10Life Financial

Sunny has more than 20 years of multi-channel insurance marketing and distribution experience gained in well-known financial institutions. His mission is to drive forward our customer-centric insurance advisory services.

Bocys Lam
Chief Technology Officer

With strong business acumen and people management skills, as well as seasoned experience in providing digital transformation strategy, Bocys' mission is to revolutionize the digital experience of insurance onboarding.

Janet Chan
Head of Group Strategy

Janet is an MBA graduate with over 15 years of experience in data analytics, digital and customer strategy across a diverse range of industries.  She is responsible for the strategic development of 10Life and driving operational efficiencies across the platform.

Eric Tang
Head of Insurer Services and Digital Marketing

Eric has over 14 years of experience in digital marketing, with solid experience driving data-driven strategy at agencies, and in-house experience at an insurance company. He is responsible for insurer partnerships to ensure business goals are met.

Our Advisors
Christine Koo

Christine Koo is the principal partner of a law firm in Hong Kong. She has over 30 years of experience gained from government and private sectors in Hong Kong and overseas. She had been the General Counsel of an international insurance group for over 10 years. 

Rajesh Sethi

Rajesh has had CEO-roles for over 15 years across insurance companies in Hong Kong, Thailand and most recently the UAE. He also had broad experience across investment banking and strategy. He is passionate about digital transformation and insurtech innovation. 

Raymond Tam

Raymond had served as Executive Director of the Insurance Authority, Executive Director of the Mandatory Provident Fund Schemes Authority, and Assistant Commissioner of Insurance. He also had industry experience as Regional Chief Risk Officer, Chief Actuary, and actuarial consultant, etc. in Hong Kong and mainland China.

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