Privacy Policy

10Life respects the privacy of our users and will protect your privacy vigorously. Please review this Privacy Policy which discusses how we collect, use, process and share your personal data.

Definitions

In the Privacy Policy outlined below,

“10Life”, “we”, “us” or “our” refers to 10Life Group Company and its subsidiaries.
“Platform” refers to the websites, apps and/or social media channels (including but not limited to Facebook, Wechat, WhatsApp) operated by us.
“You”, “your” or “user” means any person who accesses and uses our Platform.

Acceptance of this Privacy Policy

By accessing and using our Platform, you are agreeing to the terms set out in this Privacy Policy.

Collection of Personal Data

We collect personal data from you when you:

register on our Platform (including registration or sign in through our single sign-on (SSO) service) and provide us with your personal data; and
use our Platform including accessing our websites and using our mobile applications and social media platforms.
use our services including chatbot and customer service on WhatsApp

The personal data we collect includes, without limitation, your name, email address, phone number, date of birth, gender, nationality, address, health/medical records, financial status, and other information relating to our products and services. If you provide personal data on behalf of another person, you confirm that you are either his/her parent or guardian or you have obtained that person's consent to provide his/her personal data for use by us for the purposes set out in this Privacy Policy.

We also collect information generated through the use of cookies or similar technology when you access our Platform, including IP address, referring websites, usage behaviour, preference and online activities information. The information collected will be used to help us improve the products and services that we provide to you.

Please refer to our Cookie Policy for more information on our use of cookies.
The provision of personal data is voluntary. However, failure to provide the requested personal data may result in us not being able to process your request or enquiry or to provide our products and services to you.

Retention of personal data

Our policy is to retain personal data for no longer than is required to fulfil the purpose (or any directly related purpose) for which the data was to be used, subject to legal, statutory and regulatory requirements mandating the retention of data.
When we no longer need your personal data or upon account termination, we will remove it from our systems or anonymize it so you can no longer be identified, unless we’re legally required to retain it.

Purpose of Collection and Use of Personal Data

We may use your personal data for the following purposes:

Provide products and services to you
Improve the products and services offered on our Platform
Communicate with you and provide you with customer services;
Handle your enquiries and requests
Conduct research and statistical analysis
Comply with laws or other legal and/or regulatory obligations, including any external or internal investigations
Enforce our contractual or other legal rights and remedies
Based on your consent, use the personal data you provide to us to send you direct marketing offers and/or send you introductions to products and services from third parties; or
Any other purposes directly related to the above and the purpose as mentioned at the time of collection.

Sharing of your Personal Data

We may disclose your personal data to the following transferees for the purposes mentioned above:

Our employees and officers;
Our consultants and other service providers, such as IT and analytics service and data management providers, business consultants, legal service providers and marketing service providers;
Any legal, regulatory, government or enforcement authority to whom we are required or we believe it appropriate to make disclosure
Digital media advertising partners with whom we may share anonymised data
Other third parties whom you have provided prior consent to us for sharing your data with, including insurance companies, insurance intermediaries and financial service providers

Your Personal Data Security

We may store your personal data in Hong Kong SAR or overseas, including the usage of cloud storage services.

All reasonable and practicable efforts will be made to ensure that any personal data held by us is stored in a safe and secure location, only to be accessed by our authorised staff members or authorised third-party service providers.

External Links

In order to best serve our users, our Platform may contain links to sites that are not operated by 10Life. If you visit one of these websites, you should review their privacy and/or other statements. 10Life will not be held responsible for the policies and practices of other companies and any information you submit to those companies is subject to their privacy policies.

Access and Correction of Personal Data

You have the right to:

request a copy of your personal data held by us, unless we are exempted from complying with a data access request; and
request us to make necessary amendments in respect of any personal data you provide to us that you consider inaccurate after we have fulfilled a data access request from you. We may refuse data correction request if we believe the personal data is accurate, the requested change relates to an expression of opinion or the proposed correction is inaccurate.

We reserve the right to charge a reasonable fee for any data access or correction of data request.

Should you wish to access, amend or delete your personal data or if you have any enquires or comments relating to this Privacy Policy, you may contact us through our Customer Service Officer by email or by post:

10Life, Customer Service Officer
Email: enquiries@10life.com
Address:
12/F Greatmany Centre
109-115 Queen’s Road East
Wan Chai, Hong Kong

Updates to the Privacy Policy

We reserve the right to amend or update this Privacy Policy from time to time without prior notice. If we make changes to our Privacy Policy, we will post the updated Privacy Policy on our Platform. We encourage you to check our Privacy Policy regularly on our website.

If there is any inconsistency or conflict between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

Last Update: April 24^th 2025