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【MIRROR fans take note】A roundup of MIRROR’s insurance adverts—besides AK, Anson Lo and Keung To, who else is featured?
MIRROR’s popularity is unstoppable, with advertising campaigns everywhere, covering streets and neighbourhoods across Hong Kong. Some reports even indicate that the 12 heartthrobs have appeared in more than 150 advertisements over the past six months, securing endorsements from major brands across Hong Kong! On the streets, MIRROR fans can often be seen competing to take photos with their idols’ advertisements. It is therefore no wonder that numerous “ex-husbands” and “victims” have joined the Facebook group “我老婆嫁左比Mirror導致婚姻破裂關注組” to vent their frustrations. Some have even pleaded with Fa Jie not to let MIRROR take on too many endorsements, or they may face bankruptcy.
6 insurance companies have engaged MIRROR members for advertisements
In addition to becoming advertising favourites for fashion products, personal care products, payment tools, restaurants and eateries, MIRROR has also attracted the attention of insurance companies. 10Life found that 9 of the 12 MIRROR members participated in advertisements for 6 insurance companies this year (see Table 1): AXA安盛, FWDFWD, HSBC LifeHSBC Life, Manulife Manulife, Prudential 英國保誠 and Sun Life金融. The products covered retirement, savings, Voluntary Health Insurance Scheme (VHIS) and more. Incidentally, ERROR members Fatboy（梁業）and Ah Dee（何啟華）also participated in an AXA安盛 advertisement.
It is also worth noting that FWD FWD was the title sponsor of MIRROR’s concert this year — “FWD FWD保險呈獻: MIRROR “ONE & ALL” LIVE 2021”.
Table 1: MIRROR members who participated in insurance company advertisements in 2021
| AXA 安盛 | FWD FWD | HSBC Life HSBC Life | Manulife Manulife | Prudential 英國保誠 | Sun Life 永明金融 | |
| AK 江𤒹生 | Y | |||||
| Alton 王智德 | Y | |||||
| Anson Lo 盧瀚霆 | Y | |||||
| Edan 呂爵安 | Y | |||||
| Frankie 陳瑞輝 | Y | |||||
| Ian 陳卓賢 | Y | |||||
| Jer 柳應廷 | Y | Y | ||||
| Keung To姜濤 | Y | |||||
| Lokman 楊樂文 | Y | |||||
| Advertisement links | Click here | Click here | Click here | Click here | Click here | Click here |
Notes:
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Other insurance companies have also refused to be outdone, bringing in other celebrities, such as AIA友邦, which engaged award-winning actor Nick Cheung and football star David Beckham.
The MIRROR effect helps to tap into the youth market
From a consumer perspective, spending heavily to engage MIRROR members or celebrities to appear in advertisements, or even serve as brand ambassadors, is undoubtedly a way to leverage their popularity, enhance interest in a product or company, attract public support and ultimately increase sales by converting potential customers into actual users. Furthermore, using MIRROR for promotion can also transform a brand image, making it appear more trend-conscious and energetic. This can indeed encourage the general public to pay closer attention to insurance products, particularly in the youth market.
Taking an interest in a product is the first step; the next is to understand it. Insurance products differ from ordinary consumer goods, and some products, such as medical insurance, are structurally more complex. 10Life recommends that you compare options before taking out a policy according to your personal needs. Use the Insurance Decoder to compare products easily, quickly understand their features and become a savvy consumer:
- Compare savings insurance
- Compare Voluntary Health Insurance Scheme
Since insurance companies are spending heavily to attract customers with new-generation artistes, will sales growth meet expectations, or could this strategy backfire? If you want to know the answer, stay tuned to 10Life Blog — we will discuss it with you in future articles!
Note: The above information was provided by 10Life and updated on 8 September 2021. It is for reference only and does not constitute sales advice.
This English version of this article has been generated by machine translation powered by AI. It is provided solely for reference purposes. In the event of any discrepancy or inconsistency between this translation and the original Chinese version, the Chinese version shall prevail.
10Life Editorial Team
Our team of professional content researchers focussing on insurance
10Life Editorial Team
Our team of professional content researchers focussing on insurance
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