【Generational Sustainability】Savings insurance with family trust elements breaks wealth-transfer barriers and helps children realise their dreams

“Being rich for three generations” is never easy, but Hong Kong has no shortage of success stories — for example, the Li Ka-shing family has preserved its wealth through trusts, while the family of Sir Run Run Shaw managed family assets and passed on philanthropic values through a trust — the key lies in making good use of the “family trust” tool. However, for ordinary families, the threshold for setting up a trust, such as the establishment cost and annual administration and management fees, is too high, so they may assume that trusts are not an option for them. To enable the general public to enjoy the benefits associated with trusts at a lower entry barrier, insurers are now launching savings insurance products with trust-like features, allowing parents to plan their assets while supporting their children to pursue their dreams, achieving the dual goals of wealth transfer and nurturing the next generation.

Prudential Entrust Multi-Currency Plan¹ is Hong Kong’s first² savings insurance product with trust-like features³. It not only provides life protection, but also breaks through the traditional savings insurance framework, enabling ordinary families to enjoy wealth transfer functions similar to those of a family trust; together with Prudential’s “PruNextGen” value-added services platform⁴, it offers all-round services such as talent development, education planning advice, and physical and mental wellbeing support. Prudential’s products and value-added services platform can help wealth and wisdom be passed down from generation to generation, building a more solid foundation for children’s future development.

This savings insurance with a trust element offers one of its most practical benefits: the ability to create a sustained cashflow for the family. Prudential Trust Tomorrow Multi-Currency Plan features the market-first² Self-selected Income option, allowing customers to set fixed or increasing income payments to provide long-term cashflow for themselves or their family; during their children’s school years, it can provide education funds to support further studies and the pursuit of dreams; and once their children have started their own families, it can also provide a long-term retirement income for themselves, enabling them and their loved ones to enjoy a carefree retirement and a self-sufficient later life.

Ultimately, every parent works hard throughout their life not only to improve their own standard of living, but also to give their children more care and help create a better future for them. According to the “Prudential Financial Wellness Index”⁵ survey, about 60% of Gen Alpha parents (i.e. those born between 2010 and 2024) said they would continue to provide financial support for their children. Prudential Entrust Multi-Currency Plan features the “Legacy Splitting Option”⁶, which allows customers to split the policy into several parts and set different policy management instructions for each split policy. For example, they may choose different currencies to suit various circumstances (such as relocation overseas), or establish a cash flow tailored to the unique needs of each family member, or even create a bespoke legacy plan, enabling wealth to be passed on flexibly. Prudential Entrust Multi-Currency Plan can meet parents’ retirement needs while also providing financial support for their children, helping them raise the next generation.

Should the unexpected happen in the future, customers can also use the market’s first²Self-directed Legacy feature to arrange in advance how the death benefit should be paid, in line with their wishes, either as a one-off payment to their children; or as monthly “cash allowances” to their children; or even by providing critical financial support when their children experience specified life events, continually protecting them. In addition, customers may change the insured person an unlimited number of times as needed, and appoint a contingent insured person to ensure wealth is passed on and benefits future generations.

Life is finite, but love does not disappear. Prudential Entrust Multi-Currency Plan enables customers to protect their family’s every important moment for the long term.

Building wealth for one’s family cannot be achieved overnight, so customers need to plan ahead as early as possible. Prudential Entrust Multi-Currency Plan features a dual bonus structure. Through reversionary bonuses and terminal bonuses, it can help customers accumulate wealth more effectively and realise an ideal life of freedom. Taking a 5-year USD policy as an example, the Prudential Entrust Multi-Currency Plan is expected to achieve an annual internal rate of return of 6.1% in the 25th policy year, with total returns nearly four times the total premiums paid⁷, ranking highest in the market².

If customers and their children may immigrate or study abroad in the future, they can also make use of the Prudential Entrust Multi-Currency Plan’s diverse policy currency options to flexibly switch the policy currency to USD, HKD, RMB, AUD, CAD or GBP — six currencies in total. Moreover, after the currency switch, the policy terms and expected returns remain unchanged⁸, meeting different needs. After switching, customers can withdraw directly in the required currency, saving the hassle of currency exchange. In addition, customers can also flexibly manage their finances by locking or unlocking the terminal bonus, in line with different economic environments or the needs of different life stages, and continue to accumulate wealth.

With the emergence of AI software such as ChatGPT and DeepSeek, middle-class parents are growing increasingly concerned about their children’s future competitiveness. In the face of the AI wave, “child development” has become one of the issues parents care about most.

Prudential has launched the “PruNextGen” value-added service platform, partnering with a number of renowned institutes, education consultancy firms (such as HKU School of Professional and Continuing Education and Crimson Education) and wellbeing organisations. Taking parents’ needs into careful consideration, it provides comprehensive exclusive privileges covering children’s education, skills development and physical and mental wellbeing support, including: monthly free online training courses tailored exclusively for children of different age groups (such as critical thinking, leadership, artificial intelligence, writing skills and more), as well as a wide range of free services including admissions consultations, counselling, visa medical examinations and vaccinations.

In addition to launching the “Prudential Entrust Multi-Currency Plan”, which enables customers to flexibly plan their wealth legacy and protect their children at key milestones in the future, Prudential also offers a range of value-added services under “PruNextGen”, helping children broaden their horizons, pursue their dreams with courage, and define success on their own terms.

Find out more about “PruNextGen” now. Please visit the website and contact a Prudential financial consultant.

Limited-time rebate offer# Seize the opportunity to prepare for the future
For successful applications of Prudential Entrust Multi-Currency Plan made between 1 April and 30 June 2025, and upon meeting the specified first-year annualised premium, customers can enjoy up to 18% premium rebate.
For details of this promotion, please refer to the relevant terms and conditions.

Find out more about Prudential Entrust Multi-Currency Plan now. Please visit the website and contact a Prudential financial consultant. 

^# For details, please visit the relevant product brochure and promotional flyer. 
¹ Prudential Entrust Multi-Currency Plan is underwritten by Prudential Hong Kong Limited (Prudential). The product and offers are subject to terms and conditions. For details, please visit the relevant product brochure on https://pruhk.co/10life-entrust-product-page.
² “Hong Kong’s first”, “highest in the market” and “market first” are based on a comparison of multi-currency savings insurance plans among major insurers in Hong Kong as of 6 January 2025.
³ “With trust elements” refers to the product features of the “Legacy Planning” and “Income Choice” options under this plan, and does not mean this insurance plan is the same as establishing a trust.
⁴ All privileges, services and activities are subject to terms and conditions. For details, please refer to the relevant promotional webpage on Prudential’s official website or contact Prudential’s financial consultant.
⁵ Source: Prudential Financial Wellness Index 2024/25: https://pruhk.co/10life-entrust-news
⁶ When you exercise the plan’s benefits or options (in particular the currency conversion option, branch-out option, change of insured person or policyholder), other benefits or options may be affected. For details, please refer to the relevant section under “Plan Details” in the relevant product brochure.
⁷ The above total return is not guaranteed and is calculated based on a 5-year premium payment term, USD policy, total premiums of USD50,000, and a policy term of 25 years, assuming no policy changes are made.
⁸ Taking conversion from USD to GBP as an example, the future returns of the converted GBP policy are the same as those of other GBP policies under the original plan. Expected returns include guaranteed cash value and non-guaranteed dividends, but future non-guaranteed returns may be affected by various factors, including investment performance or future prospects.
⁹ The example and all figures mentioned herein are for illustration purposes only and are not indicative of future performance. Actual returns may be higher or lower depending on investment performance.

This English version of this article has been generated by machine translation powered by AI. It is provided solely for reference purposes. In the event of any discrepancy or inconsistency between this translation and the original Chinese version, the Chinese version shall prevail.