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Table of Content

Studies indicate that the gap in death benefit coverage is 5.7 times annual salary.

Term life cover offers high protection, yet few people buy it

Fill a HK$2 million protection gap with premiums of only around HK$13,000 over 10 years

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Life Protection
Editor's Pick

Hong Kong’s per-capita insurance premiums are among the highest in the world, yet protection still falls short? Why are term life policies so often overlooked?

2025-07-21 5min read
定期人壽

Many Hong Kong people purchase life insurance. In the event of death, it can ensure that their loved ones will not have to face difficulties in maintaining their previous standard of living due to the sudden loss of a financial provider. In fact, Hong Kong is one of the largest life insurance markets in the world, with per capita life insurance coverage ranking among the highest globally. Even so, the Insurance Authority’s 2021 Hong Kong Protection Gap “Death Risk” Study1 estimated that Hong Kong’s overall death risk protection gap reached HK$6.9 trillion in 2019, while the average protection gap per employed person was about HK$1.9 million. Is the so-called death protection gap truly an uncrossable chasm?

Studies indicate that the gap in death benefit coverage is 5.7 times annual salary.

The mortality protection gap refers to a situation where, if the family’s main income earner were to die unexpectedly, the dependants who rely on that income — typically young children or elderly parents — would be unable to maintain their previous standard of living because of insufficient assets. Such assets include savings, investments, and life insurance coverage amounts. If these assets are not enough to cover the dependants’ future living and education needs, as well as household debts such as a mortgage loan, a protection gap arises.

So how large is an individual’s protection gap, exactly? In fact, there is no universally accepted formula in the market. However, the Insurance Authority’s report mentioned at the outset, the “Protection Gap ‘Mortality Risk’ Study”, estimated that the average protection gap for each employed person is 5.7 times annual salary.
 

Term life cover offers high protection, yet few people buy it

Insurance companies and agents often say that Hong Kong people have a significant protection gap and need to buy more insurance. In fact, Hong Kong ranks among the world’s highest in per capita life insurance coverage, and Hong Kong people are already quite generous in their insurance spending. So why does the protection gap remain so large? The reason is that Hong Kong people mainly buy savings insurance, placing more emphasis on savings than on protection. Although policyholders can “get their money back”, the life cover may still be insufficient. By contrast, “pure protection” term life insurance has a relatively small market in Hong Kong and is far less attractive than savings products.

Some believe this is because Asians prefer saving and are less receptive to pure consumption products. In addition, insurance information has traditionally been conveyed mainly through insurance agents. However, term life premiums are cheap, so the commission agents can earn from them is very limited, and they may therefore not actively promote term life to customers.

Table 1: Compare term life insurance premiums and leverage of cover

Assuming a 35-year-old non-smoking male, with a death benefit of HK$2,000,000. Unless otherwise stated for individual products, premiums are calculated on a 10-year renewal period.

 

Total premium (HKD)

Claim multiple (leverage)

Product

1st year

10 years

20 years

1st-year death benefit

10th-year death benefit

20th-year death benefit

FWD富衛
自主保(升級版)定期保障計劃 – 標準3

$770
$1540
Promo code: 10LIFE 
→ Buy now ← 

$12,780
$15,400
→ Buy now ← 

$50,180

2,597.4x

156.5x

39.9x

富邦人壽
富邦定期人壽保*4

$464
$1160
Promo code: 10LIFE
→ Buy now ← 

$14,980
$15,680
→ Buy now ←

$49,340

4,310.3x

133.5x

40.5x

Blue
WeCare 定期人壽保障計劃 TL35

$608
$1520
Promo code: 10LIFETL3 
→ Buy now ←

$13,680
$15,200
→ Buy now ←

$49,080

3,289.5x

146.2x

40.8x

保泰人壽
Bowtie 人壽保*6

$448
$1279
Promo code: 10LIFE 
→ Buy now ←

$16,200
$17,050
→ Buy now ←

$53,480

4,464.3x

123.5x

37.4x

滙豐
滙家保7

$687
$2062
Promo code: SAVE8M
→ Buy now ←

$19,240
$20,620
→ Buy now ←

$60,660

2,911.2x

104.0x

33.0x

Notes:
* Product only offers annual renewal
1. Products are ranked from highest to lowest based on 10Life scores
2. Claim multiple (leverage) = death benefit ÷ premiums paid. Assumes the insured passes away in the 1st, 10th or 20th year after taking out the policy 
3. This annual premium includes FWD Self-Insurance Term Protection Plan’s 50% off first-year premium and 30% off premiums from the second to fifth year. The promo code “10LIFE” must be entered on FWD’s website. Subject to the insurer’s terms and conditions. 
4. This annual premium includes Fubon Term Life Plan’s 60% off first-year premium or 75% off the first three months’ premium discount. The promo code “10LIFE” must be used. Subject to the insurer’s terms and conditions. 
5. This annual premium includes Blue WeCare Term Life Protection Plan TL3’s 60% off first-year premium and 40% off second-year premium discount. The promo code “10LIFETL3 ” must be entered on Blue’s website. Subject to the insurer’s terms and conditions. 
6. This annual premium includes Bowtie Life Insurance’s 65% off first-year premium discount. The promo code “10LIFE” must be used. Subject to the insurer’s terms and conditions. 
7. This annual premium includes HSBC Life Home Protector’s first 8 months’ premium waiver. The promo code “SAVE8M” must be entered on HSBC Life’s website. Subject to the insurer’s terms and conditions. 
8. The above information is provided by 10Life for reference only and does not constitute a sales recommendation. Information updated as of 15 July 2025. 
9. Insurers reserve the right to amend offers without prior notice. Readers should check the offer details with the insurer before taking out a policy (if applicable). 
 

Fill a HK$2 million protection gap with premiums of only around HK$13,000 over 10 years

Although term life insurance only provides cover for a specified period, its advantage lies in its low premiums. Table 1 compares the premiums and death benefit leverage of popular term life products in the market. Assuming the policyholder is a 35-year-old man and the sum insured is HK$2 million, the total premium over 10 years is as low as HK$13,000, easily helping the policyholder fill the protection gap during the most critical 10 years of life.

Hongkongers often emphasise “value for money”. From the policyholder’s perspective, the aim is naturally to secure low premiums and high protection. Table 1 calculates the death benefit leverage of popular term life products, i.e. “sum insured ÷ premiums paid”. The greater the leverage, the better the value for money. Assuming the death benefit for the insured is HK$2 million, the highest death benefit leverage occurs in the first policy year. As most companies offer a first-year premium discount, if the insured dies in the first year, the death benefit leverage of some term life insurance products can reach more than 4,400 times. Over time, as the insured accumulates more premiums paid, the death benefit leverage will also decline accordingly. If the insured dies in the 10th year, the death benefit leverage would still exceed 100 times; if a claim is made in the 20th year, the leverage would still be 30 to 40 times.

If you require life protection for a shorter period, you may also choose to renew every 5 years or annually. In particular, if you choose annual renewal, the premium at the start of the policy is lower, which can be used to manage short-term life risk. However, it is worth noting that term life premiums usually increase with age. If you wish to lock in the same premium for a longer period, you may consider a longer renewal term, such as every 10 years, to help with budgeting. At present, many term life insurance products can be applied for online. Policyholders do not need to undergo a medical examination, and even without leaving home, they can still take out substantial cover with ease to bridge any protection gap.

Term Life Insurance Maximum Sum Insured (HKD) Age Eligibility
Blue
WeCare 定期人壽保障計劃 TL3
$5,500,000 18 to 55
中銀人壽 
守護十年網上保險計劃 
$2,000,000 18 to 50
保泰人壽
Bowtie 人壽保
$8,000,000 18 to 451
FWD富衛
自主保(升級版)定期保障計劃 – 標準
$8,000,000 18 to 50 
滙豐
滙家保
$7,000,000 19 to 50 
眾安人壽
ZA 人壽保
$10,000,000 18 to 45 
Note:
Listed in alphabetical order by insurer name
1. New customers may be insured up to a maximum of HKD 8 million. After the policy takes effect, there may be an opportunity to increase the sum insured to HKD 20 million following a medical examination and financial underwriting.

10Life has compared a number of term life insurance products on the market. For details, please visit the “Product Decoder”:

  • Term life (annual renewal)
  • Term life (renewal every 5 years)
  • Term life (renewal every 10 years) 
  • Term life (renewal every 20 years)

If you would like to know more, please contact a licensed 10Life adviser via 10Life Licensed Adviser。

Notes:
1. Insurance Authority “Study on the Protection Gap in Respect of Mortality Risk”
2. The above information is provided by 10Life for reference only and does not constitute sales advice. Information updated as of 15 July 2025  

Last updated: 21 July 2025

定期人壽比較
定期人壽比較

This English version of this article has been generated by machine translation powered by AI. It is provided solely for reference purposes. In the event of any discrepancy or inconsistency between this translation and the original Chinese version, the Chinese version shall prevail.

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10Life Editorial Team

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10Life Editorial Team

Our team of professional content researchers focussing on insurance

About Author
Disclaimer

1. The information of this article has been provided by the advertiser to promote its products and services. 

2. The information of this article is intended for general education purpose and reference only. None of the information is intended, nor should they be considered or relied upon, as and is not, regulated advice, insurance, financial, investment or professional advice, recommendation, approval, endorsement, invitation or solicitation in respect of any insurance, financial or investment products. 

3. 10Life Financial Limited will not be responsible for any liability, claim or loss arising from or associated with you using the information. No warranty, representation or guarantee is given by 10Life Financial Limited on the accuracy, completeness and timeliness of the information or for any claims and / or losses caused thereby.

Table of Content

Studies indicate that the gap in death benefit coverage is 5.7 times annual salary.

Term life cover offers high protection, yet few people buy it

Fill a HK$2 million protection gap with premiums of only around HK$13,000 over 10 years

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10Life.com is operated by 10Life Financial Limited registered in Hong Kong under company number 1154750 (“10Life Financial”).

10Life Financial is an authorised insurance broker with Insurance Authority License Number FB1526 whose business includes operating insurance comparison website and arranging insurance products and services for its clients. 10Life Financial is wholly owned subsidiary of 10Life Group.

© 2026 10Life Group Limited (registered in Hong Kong under company number 2366460) ("10Life Group"). All rights reserved. version: 1.0.0-77de2ec4

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繁體中文 English

10Life.com is operated by 10Life Financial Limited registered in Hong Kong under company number 1154750 (“10Life Financial”).

10Life Financial is an authorised insurance broker with Insurance Authority License Number FB1526 whose business includes operating insurance comparison website and arranging insurance products and services for its clients. 10Life Financial is wholly owned subsidiary of 10Life Group.

© 2026 10Life Group Limited (registered in Hong Kong under company number 2366460) ("10Life Group"). All rights reserved. version: 1.0.0-77de2ec4

Terms of Use Privacy Policy Cookie Policy Anti-scam Guide
10Life

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If you need help, please leave your contact information and questions

Contact Us

(852) 3705 1599
16/F Greatmany Centre, 109-115 Queen’s Road East, Wan Chai, Hong Kong

Follow Us

InstagramFacebookLinkedInYouTubeThreads

繁體中文 English

10Life.com is operated by 10Life Financial Limited registered in Hong Kong under company number 1154750 (“10Life Financial”).

10Life Financial is an authorised insurance broker with Insurance Authority License Number FB1526 whose business includes operating insurance comparison website and arranging insurance products and services for its clients. 10Life Financial is wholly owned subsidiary of 10Life Group.

© 2026 10Life Group Limited (registered in Hong Kong under company number 2366460) ("10Life Group"). All rights reserved. version: 1.0.0-77de2ec4

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